Why Primo?
Because Primo means first. Original. Unmatched.
In Italian, it’s the opening course the beginning that sets the tone for everything that follows. In street culture, it means top-shelf no filler, no shortcuts, nothing less than the best. And in Arizona, Primo runs deeper. It’s the word you use for family, your closest circle, the ones who stand with you no matter what. It’s respect. It’s day one energy.
The Primo Tee carries all of that weight. It’s not just a shirt it’s the first layer of our legacy. The piece that defines Thorn & Horn streetwear, minimal in design but heavy in meaning. A reminder that how you carry yourself is your introduction before you even speak.
This is the standard that isn’t standard. The bar we’ve set. The everyday essential you’ll reach for first, because it feels like armor for the modern mission.
Premium cotton blend for lasting comfort and durability
Tailored fit with a stealth-luxury edge, perfect for streetwear or lifestyle wear
Thorn & Horn emblem subtle yet commanding, designed for impact
Arizona-born design, built with universal presence and timeless appeal
Tagline:
"The first. The finest. Always Primo."
Each Primo Tee is created on demand made just for you the moment you place your order. This process takes a little longer to deliver, but it ensures premium quality, sustainable production, and zero waste. By choosing Thorn & Horn’s on-demand streetwear, you’re reducing overproduction and supporting thoughtful, eco-friendly fashion. Thank you for investing in meaningful apparel that’s built to last.
Size guide
| |
WIDTH (inches) |
LENGTH (inches) |
| S |
18 |
29 ½ |
| M |
20 |
30 ½ |
| L |
22 |
31 ½ |
| XL |
24 |
32 ½ |
| 2XL |
26 |
33 ½ |
| 3XL |
28 |
34 ½ |
| 4XL |
30 |
35 ½ |
